New York Senator Kirsten Gillibrand announced the launch of an exploratory committee for President during an appearance on CBS’s The Late Show with Stephen Colbert.
— Kirsten Gillibrand (@SenGillibrand) January 16, 2019
Tonight I announced that I’m preparing to run for president, because I believe we’re all called to make a difference. I believe in right vs. wrong – that wrong wins when we do nothing. Now is our time to raise our voices and get off the sidelines. Join me: https://t.co/I1vp93u0wh
— Kirsten Gillibrand (@SenGillibrand) January 15, 2019
Senator Kirsten Gillibrand’s Website
There is a fair amount of motion used on the site: As one scrolls the page, content moves and / or appears. This video captures some of the experience that static images can’t convey.
English-language pages include:
- About / Meet (which includes stance information)
- Newsletter sign-up
- Campaign jobs
- Ways to donate via ActBlue. The main “Donate” button includes a heart icon.
There is no visible online store nor did any pop-ups appear for providing an email address or for making a contribution.
Unlike most sites that include social media profile links in the header and or footer areas of a page, Senator Gillibrand’s site incorporates the links with colorful icons and content on the site home page:
The site is predominantly black, white, and gray with pops of pink. An exception is one area of the home page that includes some color photos.
Colors used on the site include:
- Hot pink: #FD256C
- Light gray: #DEE3E7/li>
- Medium gray: #535C63
- Black gray: #101820
The use of pink is a departure from the used on prior campaign materials.
CNN reporter Hunter Schwarz has also written on the campaign’s use of pink.
— Hunter Schwarz (@hunterschwarz) January 16, 2019
Research group Center for American Politics and Design also pointed to an article by The Hollywood Reporter on Senator Gillibrand’s use of pink.
— Center for American Politics and Design (@politicsndesign) January 21, 2019
Fonts used on the site include:
- Navigo Light
- Libre Franklin
For more, see these snapshots of Senator Kirsten Gillibrand’s site.
Technology Powering Senator Kirsten Gillibrand’s Website
Additional places to find Kirsten Gillibrand online
Updated 1/21/2019 to include information from the Center for American Politics and Design.
Published January 16, 2019
File under: Homepage
See more snapshots: 2020 Presidential