Senator Kirsten Gillibrand’s Website Following Presidential Exploratory Committee Launch

New York Senator Kirsten Gillibrand announced the launch of an exploratory committee for President during an appearance on CBS’s The Late Show with Stephen Colbert.

Senator Kirsten Gillibrand’s Website

Her site,, redirects to the subdomain

There is a fair amount of motion used on the site: As one scrolls the page, content moves and / or appears. This video captures some of the experience that static images can’t convey.

English and Spanish content is available.

English-language pages include:

  • Home
  • About / Meet (which includes stance information)
  • Newsletter sign-up
  • Campaign jobs
  • Ways to donate via ActBlue. The main “Donate” button includes a heart icon.
  • Policies

There is no visible online store nor did any pop-ups appear for providing an email address or for making a contribution.

Unlike most sites that include social media profile links in the header and or footer areas of a page, Senator Gillibrand’s site incorporates the links with colorful icons and content on the site home page:

Facebook and Instagram links on Senator Kirsten Gillibrand’s Website. (Missing from picture: Twitter). This is also one of the few areas of the site that uses color imagery.



The site is predominantly black, white, and gray with pops of pink. An exception is one area of the home page that includes some color photos.

Colors used on the site include:

  • Hot pink: #FD256C
  • Light gray: #DEE3E7/li>
  • Medium gray: #535C63
  • Black gray: #101820

The use of pink is a departure from the used on prior campaign materials.

From prior to announcement of presidential exploratory committee

CNN reporter Hunter Schwarz has also written on the campaign’s use of pink.

Research group Center for American Politics and Design also pointed to an article by The Hollywood Reporter on Senator Gillibrand’s use of pink.


Fonts used on the site include:

  • Navigo
  • Navigo Light
  • Libre Franklin


For more, see these snapshots of Senator Kirsten Gillibrand’s site.

Technology Powering Senator Kirsten Gillibrand’s Website

According to data provided by BuiltWith, the site is built with WordPress with analytics connections to Google Tag Manager. Additional details on the BuiltWith website.

Additional places to find Kirsten Gillibrand online

Updated 1/21/2019 to include information from the Center for American Politics and Design.

Published January 16, 2019
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See more snapshots: 2020 Presidential