On December 29th, it was noticed that the Twitter account for Senator Elizabeth Warren was renamed from “elizabethforma” to “ewarren.”
Renamed: Sen. Elizabeth Warren (D-MA) campaign account
— Congress Changes (@CongressChanges) December 30, 2018
The following Monday, Senator Warren announced the launch of an exploratory committee for President with footage from her kitchen.
Every person in America should be able to work hard, play by the same set of rules, & take care of themselves & the people they love. That’s what I’m fighting for, & that’s why I’m launching an exploratory committee for president. I need you with me: https://t.co/BNl2I1m8OX pic.twitter.com/uXXtp94EvY
— Elizabeth Warren (@ewarren) December 31, 2018
By day’s end, Elizabeth Warren was again in her kitchen and live on Instagram.
Elizabeth Warren, opening a beer on Instagram live as she reflects on the day she announced she would be running for president. pic.twitter.com/EqZtWoa2ur
— Matt Viser (@mviser) January 1, 2019
A main focus on her site, elizabethwarren.com, is a video with a dark blue tinted overlay that makes a series of statements ending with a question: “Will you join our fight?” in a pale green.
New York Magazine correspondent Gabriel Debenedetti noticed that the site includes essentially a feedback form:
Something you don’t see every day: on Warren’s campaign website, under the email sign-up (“I’m all in”), there’s another option: “Actually, I’m not in, and here’s why.” Links to, basically, a feedback page. pic.twitter.com/QD94Twl8pK
— Gabriel Debenedetti (@gdebenedetti) December 31, 2018
The three prioritized choices correspond to how strongly you support her potential presidential candidacy at this time:
For those that are “all in”:
For those that are unsure:
For those that are not supportive at all:
According to data provided by BuiltWith, the site is built with WordPress with analytics connections to Facebook, Google, and Twitter. The store, shop.elizabethwarren.com, uses Shopify. Additional details on the BuiltWith website.
Colors used on the site include:
- Pale green (#b7e4cf)
- Red (#b61b28)
- Dark blue / black (#232444)
- Ringside Compressed A
- Ringside Regular A
- Ringside Extra Wide SSm A
A Spanish version of the site is also available.
For more, see these snapshots of her site and store.
Published January 1, 2019
See more snapshots: 2020 Presidential