How To Find Political Campaign Ads on Social Media
Last Updated On:
January 13, 2020
Campaigns use social media to reach and connect with voters. Social media posts explain policy positions, spark dialog, prompt action, spread a candidate's story and reasons for running for elected office, support marketing efforts on other channels, etc. Additionally, social media platforms offer political campaigns options for testing messaging and responding to other candidates and the media.
Verified US campaigns can also run political campaign ads targeting specific demographics on leading social media platforms. Even if a candidate isn't running political ads, campaign staff should monitor advertising paid for by other race stakeholders. Voters can use the political campaign tools offered by Facebook and Twitter to further examine candidates, their policies, and possible discrepancies between what is said publicly versus what may not be readily apparent when looking at a candidate's or group's public feed / timeline.
How to Find Political Campaign Ads on Facebook
You can find the current political campaign ads that a candidate, party, etc. may be running on Facebook using publicly available tools.