How is this information determined? Is it a guesstimate by Facebook? Does it rely on user provided information? It's not entirely clear (at least to me, a person who has not placed a political media buy).
Furthermore, "[i]n addition to the Page admin who's creating the disclaimers, any person creating, modifying, publishing or pausing ads about social issues, elections or politics will need to have their identity confirmed" according to Facebook.
Which leads back to the question, "what does "primary location information" mean when viewing political ads?" Can one rely on documentation about Facebook Pages or is there a separate definition and algorithm for advertising?
While I failed to find an explicit answer related to advertising, online documentation for Facebook Pages, states "primary country location where a Page is managed is determined by a person’s information and activity on Facebook Products, including the stated location on their Facebook profile, and device and connection information."
With restrictions on foreign involvement in American elections, Facebook should do a better job of explaining how primary location information is determined.
For further reading:
Sign up for updates.
Find out when new content is on the site. No spam. Unsubscribe at any time.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.